Prodigal Daughter Prodigal Daughter is a Los Angeles fashion company founded by Joni Frazier. Prodigal Daughter’s mission is to create a modern, sophisticated, and versatile collection for women who appreciate the expression of individuality through fashion. As a company, Prodigal Daughter aims to make compassion fashionable by actively supporting various charities. The Prodigal Daughter is one who is sophisticated, confident, diverse, powerful, beautiful and timeless.
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